Advertising is everywhere (except the moon but we would not be surprised if it was branded for an event at some point in the near future) and the big money has, of late, been in online adverts. The trend has been diverting funds from more traditional forms of media and now desktop adverts look to be facing a similar trend.
A report by eMarketer outlines the changes in various forms of online ad spending in the United States, projecting that mobile advertising will increase all the way through to 2018 while desktop advertising will be declining during the same period.
Advertising spending for desktop advertising, that stuff you see along with your Google search results, is expected to fall by 9.4%. That doesn’t sound like a whole lot until you realise that the drop accounts for $1.4 billion. Mobile advertising is expected to increase for the third year in a row, growing by 84% for a total of $9 billion in revenue. That number is thought to increase over the next five years in decreasing increments, while desktop ads will decline over the same period.
This would got some way to explaining the aggressive push into the mobile side of ads that we’ve been seeing from companies like Google and Facebook. As with most things in life, all you need to do is follow the money.