BlackBerry – “Reports of our death are greatly exaggerated”


BlackBerry has a new message for its users from the mouth of new CEO John Chen and it’s quite similar to the last one that they had published. The open letter penned by CEO Chen to the company’s Enterprise customers reads “Our ‘for sale’ sign has been taken down and we are here to stay”, referencing the recent deal between BlackBerry, Fairfax Financial and other investors which saw the company securing $1 billion in new investment.

Chen goes on to explain what BlackBerry will be doing with its time, saying “We’re going back to our heritage and roots — delivering enterprise-grade, end-to-end mobile solutions.”

“As we refocus back on our roots, BlackBerry will target four areas: handsets, EMM solutions, cross-platform messaging, and embedded systems… In short, reports of our death are greatly exaggerated.”

BlackBerry’s popularity doesn’t appear to have waned much in South Africa but elsewhere in the world, it is slipping down the rankings. Whether new CEO John Chen is able to create a turnaround for the company remains to be seen but the new funding should keep BlackBerry around for a while longer at least.

Source: The Verge


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