Apple ‘launching’ iRadio at WWDC next week


Rumours that Apple will be introducing its long-awaited ‘iRadio’ service at this year’s WWDC (World Wide Developers Conference) in San Francisco next week have resurfaced and have been fleshed out a little.

Sources are reported to have told Reuters that Apple intends to launch a music-streaming service at the WWDC event, something that is supported by reports earlier this week that Apple had reached an agreement with Warner Music for just such an offering.

Apple is said to be using an ad-based model to support their music streaming service, utilising both audio and banner ads for revenue generation, reports The Guardian. If the unnamed sources are correct, Apple will be joining Spotify, Pandora and the new entrant in the music arena, Google’s subscription-based Play Music All Access offering, in a market that is becoming increasingly more contested.

Source: The Guardian


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