BlackBerry has snagged the ‘Coolest Brand Overall’ accolade in the Sunday Times Generation Next 2013 Brand Survey Awards, which focuses on the opinions of the South African youth market. In addition BlackBerry also topped the ‘Coolest Cellphone’ and ‘Coolest Cellphone App’ categories thanks to their handsets and BBM.
The Generation Next Brand Survey Award results were announced at an event last night at Montecasino in Johannesburg.
Managing Director for South and Southern Africa at BlackBerry Alexandra Zagury said in a statement “We are delighted that BlackBerry is the coolest brand for the third year in a row and sincerely thank our young fans for their loyalty and support. Smartphones are a lifestyle choice in the youth market, so BlackBerry focuses on designing cool and stylish handhelds that are also packed with excellent features that keep young people engaged and connected, such as BlackBerry Messenger (BBM), social networking and plenty of apps.”