Apple’s newest TV ad has very little in the way of actual advertising in it, aside from the visuals of people using iPhones to snap pictures of a variety of scenes and events.
A single line of iPhone-related dialogue, as well as the Apple and iPhone logos, appears at the end of the ad spot. The line, “Every day, more photos are taken with the iPhone than any other camera”, underscores the simplicity of the ad itself.
Thanks to what may be Apple’s best recent advertisement, the line itself is being quoted in numerous places. At the time of writing the official YouTube video for the ad stands at just over 1.5 million views.