Facebook’s video ads take a step closer to being real


Facebook has for several months been rumoured to be working on getting video ads into its user’s Timelines and a new report claims that the social network is eying out a June or July start to the endeavour.

Facebook is reported to be in talks with various ad agencies, according to three unnamed executives “briefed on the product”, hoping to secure its first video partners. The asking price for a video ad on Facebook is apparently in the region of $1 million. There are apparently four daily ad slots available, targeted at the men over 30 and under 30 and women over and under 30 demographics. If correct this could see Facebook generating $4 million a day from the video content.

Advertisement length is said to be capped at 15 seconds and they would be somewhat limited, meaning that users will see no more than three video ads a day. Whether that will be three times too many for some users remains to be seen.

Source: The Verge


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