Now MTN enters the prepaid price war

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MTN has finally fired its first proper salvo in the pre-paid price war which was first kicked off by Cell C last year and followed up (eventually) by Vodacom last month.

MTN has done this by introducing a new pre-paid pricing plan called One4All, a per-second billing option that is “guaranteed” to cost users 2 cents per second on any call, at any time and to any network.

Though the pricing plan has apparently been available to MTN users since 6 March this week, it was only formally announced today. Chief Marketing Officer at MTN SA Serame Taukobong said in a statement “MTN’s One4ALL price plan offers simplicity and makes it easy for the customer to know and understand the pricing applied per call. It’s suitable to customers who want the flexibility to make calls regardless of the time of day or the destination network.”

“One4ALL is a true per-second billing flat rate price plan in the prepaid category. If a customer talks for 8 seconds on a call, they will pay only 16 cents – and nothing more”

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