Samsung won’t be offering Windows RT tablet in parts of Europe due to low demand


Samsung’s Windows RT-based ATIV tablet won’t be seeing release in Germany and parts of Europe in addition to not having an American release.

The company told German tech news website Heise that Samsung would no longer be offering the Windows RT device in German, as well as certain “other European countries” which have not been specified. The reason given for the failure-to-launch is that there is a lack of demand for the tablet in the countries in question.

This comes on the heels of a January decision by Samsung to avoid launching the ATIV tablet in the States for the moment, saying that “we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment.”

“When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.”

Source: The Verge


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