Google to enter the music streaming arena

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Google is going to be entering the world of music streaming, possibly giving the music industry a boost at the same time, according to Universal Music Group executive Francis Keeling.

Speaking in London earlier this week Keeling said “We talk about for subscription services, the need to have a funnel. Google, with its hundreds of millions of users through search, YouTube with its more than 800 million users, arguably is the biggest funnel we could have.”

“Clearly if we could get consumers into a legal funnel through that route and encourage them to subscription, that would have a very positive impact on the business.”

Google is reportedly in negotiations with several music labels, with the intention of starting up a steaming music service later this year. Keeling’s comments indicate that Universal Music Group, at the very least, would support the launch of such a service.

Source: The Guardian

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