Users of South African social network app Mxit can experience a world first from today as locally-produced film A Lucky Man becomes the first full-length feature film to premiere on a social network.
Starting today Mxit will be uploading four minute long episodes that users will be able to download using Mxit’s Cinemo app (Mxit > Tradepost > Mxit Reach > Edutainment > Cinemo). There will be 18 episodes in total, uploaded at 10AM every weekday, that make up the entire film. The episodes will not be larger than 2MB each and are designed to be watched on feature phones.
A Lucky Man, which follows “…Ernie ‘Lastig’ Solomons on his search for identity and belonging in a society smothered by crime, violence and abuse” will be launching in theatres on 29 March.