Yahoo, Google forming advertising partnership

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Of all the unlikely things that could have happened in the tech world today, competing web search companies Yahoo and Google partnering up for “contextual advertising” is probably the last thing that anyone expected.

And yet, it has happened. An announcement yesterday from Yahoo, now helmed by former Google executive Marissa Mayer, revealed  that they have “signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.”

The blog post announcing the new deal went on to say “By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.”

Source: CNET

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