Cell C and Discovery announce free calls on VitalityMobile


Cell C and Discovery Vitality have announced VitalityMobile, a new partnership that will give VitalityMobile members free phone calls to other VitalityMobile members.

The free calls come at a slight monthly cost and will only apply to VitalityMobile customers who are on a Cell C Straight Up 100, 200, 400, or 800 contract. The extra monthly fee is a mere R29 and the offer is available to 1.6 million South African Vitality customers. In addition, VitalityMobile customer will find the data available on their contracts boosted by up to 50%, with a minimum of 100MB of extra data being awarded.

Cell C CEO Alan Knott-Craig said “Cell C is pleased to partner with a dynamic business like Discovery Vitality. We are excited to be able to create an offering for Discovery Vitality’s extensive, high-value customer base as well as bring innovative new ideas to market. Mobile technologies will play a key role for healthcare in SA in the coming years and Cell C is glad to be paving the way with a partner like Discovery.”

Discovery Vitality CEO Gidon Novick also commented on the partnership, saying “We are exceptionally excited to partner with Cell C given the shared importance we place on innovation that meets the needs of consumers.   Over and above the competitiveness of their offerings** and significant investment they’ve made in their network – their entrepreneurial flair also appealed to Vitality.”


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