Google has acquired Nik Software, the company responsible for Snapseed and other software marketed towards photographers. Snapseed is photo-sharing software with Instagram-like features.
It has been theorised that Google’s latest purchase will find its way into Google+, which is struggling to catch up to the social media juggernaut Facebook. Google has had some success attracting photographers to the service and this may be part of the reason for the acquisition of Nik Software. It probably doesn’t hurt that the company now has something at their disposal that might match or exceed Instagram’s capabilities, if not its popularity.
Google is certainly pushing for adoption of Google+ and yesterday the company released the latest user figures for the service. According to Google+ head Vic Gundotra 400 million users have upgraded to Google+. Of those, 100 million are regular monthly users.
This week we also hit an important milestone–over 400,000,000 people have upgraded to Google+. It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app).”
This marks a milestone for Google’s social network but it is still a far cry from Facebook’s 900 million monthly visitors. The web search company still has a ways to go.