Video game publisher Electronic Arts expects that digital sales of its titles will overtake sales of retailed boxed games within the next two or three years. Reuters reports that the company’s COO Peter Moore has made the claim in a recent interview.
Moore said “There will come a point, whether it is two or three years from now, when we say. ‘We are doing more in digital media now than we are in physical media,’ and it’s clearly … not far away.”
Traditionally Electronic Arts has competed with the other large publishers like Ubisoft, Activision Blizzard and Take Two but the company has been making inroads into digital and social gaming, bringing it into territory held by Zynga. Zynga’s recent poor performance doesn’t bode well for purely social games but EA has the experience needed to make a drive into digital profitable since they would not be confined by social platforms, genres and gameplay types.
Moore says that investors “…are starting to understand our strategy, are starting to see light at the end of tunnel, starting to see growth rates in the areas we have invested in and in the industry as a whole starting to attract attention again.” EA has lost around a third of its value since the beginning of this year but is reportedly seeing a lot of growth in net digital revenue.