Samsung is planning on venturing into the world of mobile ads by adding a mobile advertising exchange platform to their AdHub internal targeted advertising initiatives.
Samsung’s ad exchange will supposedly provide advertisers the opportunity to easily place targeted adverts inside apps on Samsung devices via Samsung itself or by purchasing ad space from app developers. OpenX Technologies Inc. will apparently be supplying the exchange technology for Samsung’s venture.
OpenX Chief Executive Tim Cadogan said, “This is the first time any device manufacturer has entered the ad tech space in this way. It’s becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”